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Groomie
Groomie is a modular pet grooming system designed for urban pet owners, integrating trimming, brushing, and vacuum capture into a compact device for grooming small dogs at home.
Foucs
Branding, Research, Concept
Software
Solidworks, Keyshot, Adobe Illustrator, Adobe Photoshop
Year
2025 Summer
Duration
14 Weeks
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About Dyson
a British technology company known for its engineering-led approach to product design, where advanced technology, precision engineering, and distinctive form work together to redefine everyday appliances.
Dyson’s brand identity is rooted in relentless innovation and problem-solving engineering, developing high-performance products—from vacuum cleaners to haircare and environmental devices—where cutting-edge technology, functional clarity, and refined industrial design enhance everyday experiences.
Efficiency
Innovation
Technology
Engineering
Product Range Position
Dyson’s product portfolio ranges from cleaning systems to personal care devices, unified by a commitment to engineering performance and functional clarity.
Groomie positions itself between Dyson’s vacuum and haircare technologies, integrating suction and grooming functions into a compact system designed for at-home pet care.
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A shared experience by two users
the owner and the pet
Lena Morgan
Mochi
Age: 27
Gender: Female
Location: Seattle, WA (urban apartment)
Profession: Digital Art Director
Annual Income: ~$85,000–$100,000 USD
Household: Lives alone with her dog
Breed: Pomeranian
Age: 1 year 4 months
Size: 5.5 lbs (extra small)
Coat Type: Dense double coat — prone to shedding and matting
Temperament: Friendly, clingy, noise-sensitive, loves attention
Bond
Regular Walk
Cleaness
Styling
Accompany
Hygiene
Life Style
Size Chart
XS
S
M
L
XL
Up to 20lb
Pomeranian
Yorkshire Terrier
20lb-30lb
Beagle
French Bulldog
30lb-50lb
Bulldog
Australian Shepherd
50lb-90lb
Golden Retriever
German Shepherd
90lb+
Mastiff
Great Dane
Coat Chart
Short Hair
Medium Hair
Long Hair
Curly Hair
Smooth and close to the body
(e.g., Beagle, Boxer)
More volume and often a bit wavy
(e.g., Border Collie)
Flowing or feathered hair
(e.g., Afghan Hound, Shih Tzu)
Tight curls or soft waves
(e.g., Poodle, Bichon Frise)
“Too many devices crammed in
a drawer.”
“Takes ages to set up while the pet gets anxious.”
“Loud noise scares the
pet instantly”
“Tool tugs fur and is hard
to control.”
“Weak airflow
— drying takes forever.”
“Fur flies all over the room.”
“Gross and awkward to
clean tangled hair.”
User Scenario
Noise
Senstivity
Accessory
Overload
Fur
Scattering
Unclear
Guide
Pain Points
Added Value Proposition
All-in-one grooming and vacuuming tools engineered for efficient pet care at home — compliment professional-grade results without the mess or stress.
• Mobility
• Cleaning Efficiency
• Smart Product
Design Criteria
Low
Noise
Multiple Functions
Professional
Performance
Easy
Cleaning
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Smart
Product
Benchmarking
furMe Professional PLUS Pet Grooming
Vacuum Kit
Brand: furMe
Price: $229.99
Function & Features:
-
5-in-1 grooming system.
-
Powerful 10,500Pa suction.
-
2-liter collection container reduces the need for frequent emptying.
-
Ultra-quiet operation to keep pets comfortable.
-
Includes a carrying case for easy storage and portability.
Human Factor Study
Human
-
Grooming often requires wrist deviation and shoulder elevation, causing strain over time
-
Limited reach leads to awkward posture and frequent repositioning
-
Static tool grips restrict natural hand movement and reduce control
Key Findings
Dog
-
Grooming must follow fur direction and body contours for comfort and effectiveness
-
Different body areas require varied pressure and motion
-
Movement and posture shifts make grooming a dynamic, responsive interaction
Key Findings
-
Support neutral joint positions to reduce strain
-
Enable multi-angle, flexible tool use
-
Align with the dog’s natural grooming flow
-
Improve control with less effort through better grip and form
Design Insights
Concept Sketches
Development, Selection, Refinement...
-
Mainform — Explored compact, stable volumes to define a clear, grounded base unit
-
Interchangeable Heads — Developed modular attachments for task-specific grooming and flexibility
-
System — Integrated base, tools, and dock into one cohesive, easy-to-use ecosystem
Mockup Studies
-
Screen tilted for vision
-
Handle simplifed and follows the main form
-
Added ingress and egress features to the handle and debris bin
Material
Bead-Blasted Aluminum
Translucent Polycarbonate
Color, Material, Finish
Color
Dyson Magenta
Charcoal Grey
Finish
Satin Finish
Internal Volmetric Study
Final Prototype
Next Steps & Key Takeaways
-
Further refine Groomie as a cohesive product system, strengthening the relationship between main unit, attachments, and user workflow
-
Optimize internal architecture, improving airflow efficiency, noise reduction, and component layout
-
Conduct usability testing to validate ergonomics, grip comfort, and multi-angle interaction during real grooming scenarios
-
Continue developing attachment variations to support different coat types and grooming needs
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All Projects
CR-3 Watch Recorder
Groomie
Fujifilm XC-1 Phone
Jellycat Kart